![]() ![]() Polite loading delays the loading of additional creative assets (like images and video) until the publisher's page is loaded. ![]() Use Chrome's Heavy Ad Intervention demo to test your creative to see if it will be blocked.If your creative has a lot of images, video, animations, or 3D objects, follow Chrome's guidelines to test your creative and make sure it won't be unloaded.PDF format, see page 4 and 6)Ĭreatives with a file size larger than 4 MB, CPU usage of more than 15 seconds per 30-second period, or 60 seconds of total CPU usage might be unloaded by Chrome at serving time. See the IAB and Studio guidelines for additional details: The size of the Enabler script is 25 KB (compressed) and 75 KB (raw). The Enabler must be included in Studio creatives, but web browsers hold a cached copy, because the same script is loaded for every Studio creative. This includes all files-images, HTML, CSS, and JavaScript. Initial load refers to the total, compressed file size of all creative assets delivered to the browser for initial ad display. However, many publishers follow the IAB recommendation of 200 KB (compressed) initial load for the creative and 300 or 500KB for the total creative size (depending on format). File size baselineīefore you build your creative, it’s essential to understand your publisher’s ad serving specifications. ![]() The publisher’s ad server may use a different means of compression, so it's a good idea to check with your publisher to resolve potential disagreements over compressed size calculations. If you're not using Google Web Designer, you can download a free copy of gzip, compress them on your local workspace, and inspect the file size. Google Web Designer compresses creatives with the free software gzip. You can also view the current file size in the Ad Validator panel.
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